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Media release: Sign For Sir Alex - The Fans' Book of Thanks


A large digital poster has gone up at a site in central Manchester to build awareness of SAF25, the tribute to Sir Alex Ferguson's 25 year reign at Old Trafford.
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www.saf25.com www.saf25.com www.saf25.com

In just a fortnight since launch more than 14,000 have signed the 'Book of Thanks' online at www.saf25.com

The fans' tribute will be turned into a unique 'edition of one' printed book and presented to Sir Alex at the end of the season.

A spokesman for the Manchester United Supporters Trust (MUST), who created and launched SAF25 said "We wanted to build awareness of the fans' Book of Thanks in the heart of Manchester and this was an ideal way to do it".

"We have plans for further initiatives later on in the campaign which is going to run throughout the season giving fans the chance to sign the book online with all names and comments going into a huge printed book of thanks to present to Sir Alex at the end of the season. It would be fantastic for Sir Alex to know just how much he is appreciated by every single one of us and as bonus we'll be holding a free draw to give away a pair of signed boots donated by Ole Gunnar Solskjaer to one lucky supporter who signs the book.".

Poster site location:

Original release for information:

United Supporter's tribute to 25 years of Sir Alex Ferguson.
Manchester United supporters are launching a dedicated website www.saf25.com as the fans' tribute to Sir Alex Ferguson's 25 years in charge at Old Trafford. The site will officially launch on Saturday 5th November ahead of the Sunderland home game - preceding the 25 year anniversary on Sunday 6th November. 
Fans are being invited to sign a 'Book of Thanks' which will live in the digital space but will be made into a unique, printed and bound 'edition of one' for presentation to Sir Alex at the end of the season.
Players and celebrities are also being invited to add their names to the tribute.

The website officially launches on Saturday 5th November and supporters attending the home game versus Sunderland will see a huge banner on Sir Matt Busby Way (at the MUST stall 8, Sir Matt Busby Way) as well as thousands of special SAF25 cards, stickers and badges which will be given away. [Images of the banner, card, stickers and badges are available here:  http://www.joinmust.org/saf25 ].

The initiative has been developed by MUST but is supported by United fans' groups and individuals across the world.
A spokesman for MUST said "MUST are promoting the SAF25.com book of thanks to give all reds around the world an opportunity to sign the book online and leave a short message of thanks to the Gaffer in the spirit of celebration of his reign of 25 glorious years at Old Trafford."

"If only a small proportion of the 330 million United fans around the globe joined in we'd have something truly special to honour the achievements of a man who is, for many fans, United's and the game's greatest manager."

"Of all the great moments over the last 25 years perhaps the one that stands out for most supporters would be Ole Gunnar Solskjaer's added time winner in the 1999 European Cup Final which clinched The Treble. Therefore it seems appropriate to offer a pair of Ole's boots, which he has generously signed and donated, as the prize in a free draw open to all those who sign the book online at www.SAF25.com" [Image of actual signed boots available here:  http://www.joinmust.org/saf25]

MUST members have also donated funds towards the purchase of a special gift for Sir Alex who is famous for his love of fine red wines. A 25 year old bottle of vintage 1986 Chateau Mouton Rothschild will be privately delivered to Sir Alex at the weekend (Image of actual bottle available here:  http://www.joinmust.org/saf25 )
The website has been designed by web design and SEO agency Spiral Media Ltd and Advanced Company Software Ltd using an iconic mosaic image of Sir Alex Ferguson created by graphic designer @BeardedGenius as its centre piece. [An image of the Fergie mosaic is available here: http://www.joinmust.org/saf25]

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