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19/07/2012

Looking back at Marketing & PR press coverage of 2010 MUST sponsors campaigns

A selection of MUST 2010 Sponsorship campaign coverage mainly from trade press:
 
GUARDIAN - 2 MAR 2010
Work of Manchester United Supporters' Trust bears fruit in Red Knights
http://www.guardian.co.uk/sport/blog/2010/mar/02/manchester-united-supporters-trust 
 
SPORTING INTELLIGENCE - 23 APR 2010 
MUST urges Nike and Budweiser to “choose sides” in battle with Glazers for ownership of Manchester United
http://bit.ly/NdqpGD 
 
GUARDIAN - 23 APR 2010 
Manchester United fans project anti-Glazer slogans on Old Trafford
• Messages include 'We want the Glazers out'
• Sponsors' loyalties are questioned in stunt
http://www.guardian.co.uk/football/2010/apr/23/manchester-united-glazer-family-protest 
 
GUARDIAN - 24 APR 2010
Manchester United fans call on corporate sponsors to back fight against GlazersBudweiser, Nike and Audi asked to put pressure on family to sell club to Red Knights 
http://www.guardian.co.uk/football/2010/apr/24/manchester-united-corporate-sponsors-glazers-red-knights 

MARKETING WEEK - 26 APR 2010 
Man Utd supporters call on sponsors to help oust Glazers
http://www.marketingweek.co.uk/man-utd-supporters-call-on-sponsors-to-help-oust-glazers/3012662.article 

HOW-DO - 26 APR 2010 
Manchester United Supporters Trust challenges club sponsors - the fans or Glazers?
http://bit.ly/Ndqv18 

PR WEEK - 26 APR 2010 
Man United supporters target Nike, Audi, Budweiser and Betfair
http://www.prweek.com/uk/news/999067/Man-United-supporters-target-Nike-Audi-Budweiser-Betfair/
and also covered in
BRAND REPUBLIC - 26 APR 2010  
Man United supporters target Nike, Audi, Budweiser and Betfair
http://www.brandrepublic.com/news/999067/Man-United-supporters-target-Nike-Audi-Budweiser-Betfair/?HAYILC=RELATED  

MARKETING WEEK - 16 JUN 2010 
Man U fans to launch 'alternative' team shirt
http://www.marketingweek.co.uk/man-u-fans-to-launch-alternative-team-shirt/3014644.article 
 
MARKETING WEEK - 3 NOV 2010
Man U fans group agrees Sharp sponsorship
http://www.marketingweek.co.uk/man-u-fans-group-agrees-sharp-sponsorship/3020063.article

M&M GLOBAL - 3 NOV 2010
Supporting the dissidents
http://mandmglobal.com/community/blog/10-11-03/Supporting-the-dissidents.aspx

FOOTBALL MARKETING - 4 NOV 2010
Former Manchester United partner announces groundbreaking new sponsorship deal
http://www.football-marketing.com/2010/11/04/former-manchester-united-partner-announces-groundbreaking-new-sponsorship-deal/

FOOTBALL MARKETING BLOG - 4 NOV 2010
Manchester United: Fan Power!  
http://karllusbec.wordpress.com/2010/11/04/manchester-united-fan-power/

MARKETING WEEK - 24 AUG 2011
Man U Supporters Trust launches George Best campaign
http://www.marketingweek.co.uk/man-u-supporters-trust-launches-george-best-campaign/3029516.article

BOOK CHAPTER:
IMR -SPORTS SPONSORSHIP & THE LAW:
Sponsor boycotts - Alastair Cotton of Farrer & Co discusses the issue of fan boycotts and in particular their relevance to sponsors. In the summer of 2010, Manchester United supporters group MUST called for the club’s fans to boycott its sponsors in an attempt to pressurise the Glazer family to sell the club and thus remove the debt burden. 
http://bit.ly/NdqNF1
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